SERVICE

Brand & Marketing

Strategy

Get your Brand & Marketing Strategy right.

Strategy is about clarifying the path ahead and building effective plans to achieve your long-term goals. As a business, whether you’re just starting out, you’re looking to rebrand or change your business, or you just want to grow and sustain engagement, there are two parts of your business you need to get right: the Branding Strategy and the Marketing Strategy.

Here at Digipow we study an issue, conduct market research, and analyze data specifically to come up with long-term solutions. We use graphic design, branding, strategy, and advertising to elevate a business client’s exposure and establish their distinct brand identity.

We work with one aim in mind—the success of our clients. Digipow creates the right strategy to target the right audience. We listen carefully, learn quickly and think smartly to ensure we provide the best strategy for your business needs.
  • Target market & Competitor analysis
  • Strategy & Market Positioning & Plan
  • Brand mission, Vision, Core Values
  • Brand Story
  • Brand identity, Naming and portfolio
  • Slogan/Taglines, Headlines , Brand Keywords
  • Print, Product and Package Design
  • Brand Usage & Guidelines
  • Brand Stationery
  • Brand Elements

Problems Brand & Marketing Strategy solves

First Solve

With a strong marketing strategy, you discover who you’re selling to, what drives them, and how to effectively communicate with them.

Second Solve

The benefits of marketing strategy free you up to focus on the long-term growth of your marketing efforts.

Third Solve

The benefits of strategic marketing give you the confidence to create long-term goals for revenue streams.

Related Case Studies

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Filiovso - Feel the capture

Marketing Strategy & Branding

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Filiovso - Feel the capture

Marketing Strategy & Branding

Common questions you might have about Brand & Marketing Strategy

Define the end game. Marketing moves businesses towards a different place than where they sit today. To a larger market, to serve more customers, to sell more products, to deliver additional services. If the business has not defined what they’re trying to sell and to whom, the marketing strategy has no chance of being successful.

Before you begin, ask yourself: how are we going to determine whether what we’ve done has been successful? Once you know, make sure you have the tools in place to actually report on that information.

For example, if success is defined by the number of new customers generated from your email marketing program, but you don’t have a CRM in place, there’s no process for documenting the origin of a lead, and there’s no appetite for segmenting lists and creating content. You can’t measure success that way.

Business owners and marketers alike can become paralyzed by the search for the perfect number—and they end up spending nothing at all. Or, worse yet, they spend randomly and nothing is integrated enough to have any real impact.

The short answer is: spend what makes sense for your business.

Before you start producing content, you need to know who you’ll be talking to and how you should talk to them. That doesn’t mean guesswork or assumptions—it means doing the research legwork to identify your audience and determine what messaging and positioning will be most effective for them.

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